In 1989, at the age of eight, Norwood began auditioning for and appearing in television commercials; he played the foster son in The Sinbad Show, from 1993 to 1994. Norwood also worked with the Neptunes, Rodney Jerkins and Lil' Kim, and several other producers and singers for his second studio album This Ain't A Game.
He acknowledged that he had learned from the experience and felt terrible about it as well.
The show debuted in April 2010 and chronicled the backstage happenings of both siblings, while taking a bigger role in their family's management and production company, R&B Productions.
On June 19, 2011, Ray J, along with his sister Brandy and his dad Willie Norwood Sr., released A Family Business, which serves as a soundtrack to their hit reality TV show, Brandy and Ray J: A Family Business, and was released through Time-Life Music.
On both shows, Ray's character was related to Brandy's (cousin/half-brother on Moesha, brother on One on One).
In February 2007, a pornographic home video he made with former girlfriend Kim Kardashian in 2003 was made public. In 2009, Norwood starred in his own VH1 reality dating show, For the Love of Ray J. For his show on March 24, 2009 he released the soundtrack/studio album called For The Love Of Ray J.